Our main goal is to build Loyalty programs to improve and strengthen the relationship between Businesses and Clients; spending all the resources available in making a more efficient and lasting relationship.
NEXUSCOM provides a 360° integral service, creating projects customized for the company and their pre-established objectives. They include vanguard propriety technology, along with know-how and consultancy based on our experience.
The term Loyalty Program identifies all marketing efforts aimed at keeping the current clientele (first line of defense of every company), and acquiring new clients. The main objective of a Loyalty Program is the development of repeat purchase behavior in the client segment, selected by the company that is promoting the project. Customer Loyalty is stimulated and developed by studying specific marketing projects that count on the company giving rewards, benefits and advantages to its customers.
Technology is important, but it is not everything. The FIDELY NET® 3.0 platform is complemented by the know-how of NEXUSCOM, derived from years of launching Loyalty Programs, with experiences ranging from Small Business to Large Retail, going through the so called "Open Air Shopping Centers".
NEXUSCOM analyzes marketing data from businesses in order to identify relevant customer clusters for each Loyalty Program and define precise guidelines for them. This type of analysis helps to set objectives and action strategies, test the efficiency of the initiative, and customize the platform according to the requirements.
NEXUSCOM offers, at the companie's discretion, follow-up and control services for the program, including data analysis and suggestion of actions to achieve established goals.
Our advanced Loyalty technology platform FIDELY NET® 3.0 is certified by the highest IT security standard: PCI-DSS. This allows us to provide processing services or Loyalty technology to financial institutions, interacting directly with their clients through debit and credit cards.
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The proposal of NEXUSCOM for Big Companies includes business solutions based on technological innovation for marketing strategies. We aim at concrete and measurable results, as regards purchases, expansion of customer Loyalty, and increase of value.
There is a theorem often applied to marketing which states that 20% of clients generate 80% of total profits for a company.
However, do companies truly who are the clients that belonging to this highly profitable group? And, above all, do they take efficient actions to keep them and prevent them from going to the competition?
Another observation states that gaining a new client costs 7 times more than keeping a loyal customer.
NEXUSCOM NEXUSCOM has been working for years in this sector and helps companies every day to retain their clients and keep them active, while gaining new ones. We follow investments and results constantly by designing and carrying out projects and personalized applications of CRM.
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NEXUSCOM presents a Loyalty solution tailored for Shopping Centers. The solution plans a perfect circularity of transactions and the automatic and instant management of all operations (purchases, charge and subtraction of points, discounts, activation and blocking of Cards, reimbursement of discount coupons once used by clients).
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NEXUSCOM presents solutions customized for Commercial Networks, Benefit Cards, Franchising, and for what are called "Open Air Shopping Centers", i.e. business associations in a specific area or city street.
The ultimate goal of the solutions offered by NEXUSCOM for Commercial Network is developing Customer Loyalty.
"A loyalty program is based on the statistic fact that the costs of keeping a client are, in average, equivalent to one sixth of the costs of gaining a new one".
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NEXUSCOM also brings solutions to help small businesses create their own Loyalty program with FIDELY NET® 3.0 and have access to all the capacity and functionality that this technology offers, the same one used by the big chains. However, there is no need to make big, and often impossible, investments. With a small initial activation cost and an accessible monthly fee, your campaign can become a reality in just a few days.
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