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WHY CHOOSE US?

CRM

BUILDING RELATIONSHIPS

If it is true that a relationship marketing strategy is built through time, it is also true that its efficiency is constantly supervised and carefully measured according to pre-established objectives.

El CRM Marketing, i.e. Customer Relationship Management, was born to help businesses obtain customer Loyalty. It is directed at producing opportunities when the customer has foreseeable needs that can be met. The improvement of the relationship with the client and the development of customer Loyalty has become a true necessity for all businesses who aim to gain a real competitive edge over the competition.

WHY INVESTING IN LOYALTY and CRM?

There is a generally accepted theorem that, applied to marketing, states that 20% of clients generate 80% of total profits for a company. However, do companies truly know the clients belonging to this highly profitable group? And, above all, do they take efficient actions to keep them and prevent them from going to the competition? Studies performed in this field show that keeping a (loyal) customer is 5 times less expensive than gaining a new one. Nexuscom has been working for years in this sector and helps companies every day to retain their clients and keep them active, while gaining new ones. We follow investments and results constantly, by designing and carrying out projects and personalized applications of CRM.

A well forged Loyalty and CRM strategy allows businesses of any size and area to achieve important marketing objectives:

  • Increase sales
  • Acquire new clients
  • Increase average purchase of clients
  • Increase the value of the customer base (cross selling and up selling)
  • Develop customer Loyalty
  • Promote products and services
  • Get rid of stock goods
  • Gain a competitive edge
  • Counteract seasonality
  • Incentivate employees and collaborators
  • Reduce client desertion rate

NEXUSCOM offers a professional consultancy service that aims to guide the company in the management of the relationship with the client and in the development of an efficient CRM program.

1.Target

El primer objetivo de nuestros programas de CRM es la adquisición: Creamos planes de contacto multicanal finalizados a entrar en contacto con prospect relevantes para las empresas, finalizados a su adquisición.

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2.Loyalty

Once the client is acquired, we worry about not losing him/her, and even increase his/her value: we make repeated and appealing contact plans so that companies can "bind" their clients.

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3.Analysis

Moreover, we aid companies in measuring the return on marketing investments: based on different parameters, according to the type of project and the business' characteristics.

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TARGET

We help to acquire clients

  • Identifying prospects in target (target analysis and list management).
  • Stablishing contact through the best instrument (direct mailing, e-mail, SMS, events, social networks).
  • Acquiring data (online forms, surveys, questionnaires, telemarketing, call center).
  • Clustering according to business possibilities for the company (Database Management and Customer Intelligence with rules of action).
  • Personalized communications based on the cluster (contact plans with recurring activity, follow-up of results in any activity).
  • Identifying the target with greatest potential for immediate acquisition.

LOYALTY

Increasing client Loyalty

  • Development of CRM multichannel platforms for client relationship management.
  • Loyalty Initiatives based on Club (recurrent communications, newsletters, surveys, events, reward program partnerships).
  • Loyalty programs based on new technologies. Development of business platforms for telemarketing management, internal communications.
  • Appealing programs for sale forces, employees and collaborators.

ANALYSIS

We provide measuring instruments

Our prerogative, what truly differentiates us from regular marketing companies, is our orientation towards ROI (return on investment): each strategy or communication tool is thought out to give companies the possibility of measuring their return on investment. In order to do this, and depending on client specificity, we act according to one of the following performance indicators:

  • Cost per Lead y Cost per Sale.
  • Contrast of profitability between target "exposed to the program" and target "not exposed".
  • Analysis of profitability of the communication channels used. Analysis of RFM (Recency, Frequency, Monetary).
  • Focus of budgets on targets and greatest potential.
  • Increase in the amount of data available for each client and in the amount of contact with clients.
  • Saving in investment for one-to-one communications.
  • Evaluation of client revenue, up-selling and cross-selling.
La Rioja 2553 3rd floor, B7600DNE. Mar del Plata, Argentina. Teléfono: +54 11 52633547