If it is true that a relationship marketing strategy is built through time, it is also true that its efficiency is constantly supervised and carefully measured according to pre-established objectives.
El CRM Marketing, i.e. Customer Relationship Management, was born to help businesses obtain customer Loyalty. It is directed at producing opportunities when the customer has foreseeable needs that can be met. The improvement of the relationship with the client and the development of customer Loyalty has become a true necessity for all businesses who aim to gain a real competitive edge over the competition.
There is a generally accepted theorem that, applied to marketing, states that 20% of clients generate 80% of total profits for a company. However, do companies truly know the clients belonging to this highly profitable group? And, above all, do they take efficient actions to keep them and prevent them from going to the competition? Studies performed in this field show that keeping a (loyal) customer is 5 times less expensive than gaining a new one. Nexuscom has been working for years in this sector and helps companies every day to retain their clients and keep them active, while gaining new ones. We follow investments and results constantly, by designing and carrying out projects and personalized applications of CRM.
A well forged Loyalty and CRM strategy allows businesses of any size and area to achieve important marketing objectives:
NEXUSCOM offers a professional consultancy service that aims to guide the company in the management of the relationship with the client and in the development of an efficient CRM program.
El primer objetivo de nuestros programas de CRM es la adquisición: Creamos planes de contacto multicanal finalizados a entrar en contacto con prospect relevantes para las empresas, finalizados a su adquisición.LEARN MORE
Once the client is acquired, we worry about not losing him/her, and even increase his/her value: we make repeated and appealing contact plans so that companies can "bind" their clients.
Moreover, we aid companies in measuring the return on marketing investments: based on different parameters, according to the type of project and the business' characteristics.
Our prerogative, what truly differentiates us from regular marketing companies, is our orientation towards ROI (return on investment): each strategy or communication tool is thought out to give companies the possibility of measuring their return on investment. In order to do this, and depending on client specificity, we act according to one of the following performance indicators: